Insights and Inspiration on the Business of Good Food

Savannah Bee honeycomb and fruit plate

Enter the 2014 Martha Stewart American Made Awards NOW

Do you craft an amazing food or know someone who does? August 29th is the last day for nominations. There’s already an incredible array of foods made nationwide — from scones to spice and sake to superfoods. Many products feature stellar designs, plenty reflecting the vintage style that is so au courant. 3 reasons to […]

coolhaus ice cream sandwich by susie wyshak

Foods Behaving Badly

You may have heard about that chocolate Hershey developed for soldiers to enjoy in the desert…without the chocolate becoming a gloppy mess. And of course, the cheez that doesn’t get hard. Foods-that-behave-badly often fill a need. You know, if you don’t have time to melt cheese for example. And foods-that-behave-badly sometimes end up delighting people. […]

Sriracha Sauce Foods Spiced Up the Summer 2014 Fancy Food Show

Has the Sriracha rooster jumped the shark? Notes from the Summer 2014 Fancy Food Show

It’s exciting times for Sriracha sauce. The factory where Huy Fong Foods makes sriracha was stung with a partial shut down yet as demand for Sriracha in foods like Kettle chips had begun sizzling. If the Summer Fancy Food Show is any baramoter, we’re looking at scorching times for the rooster. Here’s just a sampling […]

M&M packaging

How Much to Put in Packages? Look to M&M Candy

When I downloaded NPR’s Planet Money podcast, the last thing I expected to hear was a detailed investigation into the weights and measurements of M&M candy. The M&M Anomoly episode has much to teach any food producer selling loose foods like snacks and panned candy (like chocolate covered espresso beans). How do companies decide exactly […]

bosch portrait

Fruitilicious 2014 Specialty Food Awards Finalists

The trepidation builds among the 2014 sofi™ Award Finalists who will soon learn if they’ve won this year’s Specialty Food Association competition. Just as an Oscar pumps up a film crew’s career, a sofi translates to more sales and more distribution for food makers. This year’s finalists reveal delicious innovation and “good food” (including Bay Area fave Bar Gelato, featuring […]

FoodStarter Advisory Service: Your Personal Think Tank

A right-hand trusted advisor may seem too good to be true — but that's what I do. And it works. Here's what some recent clients had to say:

Query: Ideas for finding employees, where to sell, and tradeshows
Feedback: "One thing I am sure of is that we will be working together again."

Query: "I need to move to the next level with my local food business but need help."
Feedback: "Thanks so much for the helpful info and contacts. "

See how we work together...

Videos of Food Artisans, Farmers & Experience Masters!