9/9/10 Update: Homeroom 510 is a Top 10 contender for Daily Candy’s small business $ award. Given they exceeded their Kickstarter funding goal, if Homeroom 510 wins, we’ll all be enjoying their mac & cheese for years!
If Homeroom were a student they’d be kicked out of class for all the noise they’re making. And the restaurant isn’t even open yet. The team’s efforts are a great example of reaching out to the community to make their dream of an all mac & cheese restaurant in Oakland a reality.
They’re at the ForageSF Underground Markets building up a clientele in advance.
They’ve got a Kickstarter project to raise money for their finishing touches. For a mere $10 donation you get a future mac & cheese as thanks, a wise investment.
And they even got threatened by McDonald’s, one of my perennial publicity ideas.
Their Twitter stream reads like a MacGyver plot. I mean HomeroomGyver plot. Overall an A+ + + for marketing through community involvement – the perfect strategy, whether planned or not, for a restaurant revolving around comfort food.