When I met Evan and Leo at the Good Food Awards, they were toting around loaves of hard crusted bread and some of the most tender, creamy rugelach I’ve had the pleasure of “testing.” These guys from Los Angeles’ San Fernando Valley have deli in their roots. Now they’re taking old classics like corned beef, kugel, bialy, and everything else you crave from a deli and making it all from scratch using the best local, sustainable ingredients.
Wise Sons Deli is just getting started. In fact there’s no actual deli yet! The boys are cooking at La Cocina, with limited pop-up appearances for brunch. Plan your Saturday Feb. 5 around them: 11-2pm at 105 Valencia St in San Francisco.
If you need convincing, check out the food in my quick video and this SF Weekly review:
Leo Beckerman and Evan Bloom with Sarah Weiner at the Good Food Awards.