Foods-that-behave-badly often fill a need. You know, if you don’t have time to melt cheese for example.
And foods-that-behave-badly sometimes end up delighting people. That’s just one “accidental discovery” legend of ye olde chocolate chip cookie — the story that Ruth Graves Wakefield thought the chocolate she chopped up would melt, but instead it retained its shape.
That latter case hit the top news today, thanks to the disgust of a parent whose kid left the ice cream sandwich out in the sun. Turns out the gum ingredients the product developers chose to help the ice cream keep its shape while melting are FDA-compliant.
Turning Ice Cream Into Lemonade
While inappropriate non-melting-ice cream “is not OK!”, repositioning it as a new category of “ice fluff sandwiches” could be an opportunity. I loved “ice milk sandwiches” growing up and knew the center would be thinner and more icey than ice cream sandwiches. We like when marshmallows keep their shape. Just like ice cream that doesn’t melt.
It’s all in consumer expectations. Luckily today’s cocktail drinkers can rest assured there are natural (yet equally Day Glo) maraschino cherries to be had. I haven’t tried burying them to check the half life but I have a feeling it will be more in line with cherries that fall from the tree. Please report back to me.