While the memory is fresh, I’d like to share the most poignant experiences from the show:
Retail store experience expert Kevin Kelley spoke about how retail customer experience should echo the scenes in a really good story.
As a fan of Mandy Aftel’s The Story of Your Life – Becoming the Author of Your Experience, Kevin’s methodology for helping retailers go from failing to thriving completely made sense.
Shopping is as much as hero’s journey as our lives — which ties back to the age old aphorism that a customers whose problem you’ve solved is more loyal than one who never had a problem at all.
Got relationships for which that’s true, too?
An ex-Trader Joe’s president is taking a bite out of solving hunger in underserved communities — with an awesome retail store.
After seeing Doug Rauch’s inspirational talk at the Fancy Food Show, I made a side trip to Dorchester, Mass. to visit Daily Table market to see how they are producing healthful meals for around $1.50. It’s a suburb of Boston just a few miles from all the universities and another world away.
Adventures on the Trade Show Floor
Here’s a peek into some odd thoughts and things I saw at the show…
All that made me think “who woulda thunk it.” Let’s see if you’d have thunk it…
More to come from this incredibly interesting show! See my 19 picks from the show, some new twists on old favorites and some radically interesting new foods.
What do you want to know…or what did you see and take away?