Enjoy just a FEW of the dozens of foods and beverages I sampled at the 2016 Natural Products Expo West. Coming soon: an exhaustive and exhausting list of everything I tasted. Sign up for the FoodStarter newsletter to see the carnage and my commentary.
3 major natural food trends spotted:
- Meat-based bars, from jerky brands like Country Archer.
- Better veggie burgers, from fresh chickpea burgers that Whole Foods uses in foodservice to other plant-based burgers in ethnic flavors.
- Niche ethnic and ancient ingredients turned into snack foods.
And how will they ever keep up with the demand for coconut in everything?!
Major branding trend: artsy clutter
The phrase “brand fixing” came to mind as I roved the floor. How is it the natural food brands all come out with similar packaging design in the same years?
A couple of years ago it was simple, clean, big, bold statements. This year it is adjective and long sentence overload.