Tim Ferriss’ podcast interview with Seth Godin had nearly ended when the topic of Seth’s chocolate obsession came up.
He first explained the process of making chocolate, touched upon his experiments making chocolate at home.
Then Seth went into a long rave about his favorite chocolate, from Rogue Chocolatier in Massachusetts. And on and on. About how he keeps it on hand. About how he had run out of it. About how there was no reason to make it himself since he had access to Rogue.
What does it take to get promoted on one of the top podcasts, by two top authors (Ferriss and Godin)?
Be frickin great.
Seth didn’t talk about their wrapping or how it is made (i.e., the word “craft” was not relevant to his passion).
Being great is a pun of course, which is where his second rave came in, for Askinosie Chocolate — and all the good in the world that Shawn Askinosie creates through his chocolate and related projects.
Whether or not you care about chocolate, give that podcast episode a listen. I promise you will leave with information that will change you in some way, for the better.