“Artisanal ventures aren’t, of course, immune to the usual risks that startups face. That’s where Wyshak comes in. Her recent book…guides the would-be entrepreneur through the minefields of branding, packaging, promotion, and more.”
“With advice and anecdotes from more than 75 experts in the field, Wyshak helps you consider not only whether your personality is right for entrepreneurship, but if it is, what kind of food business to consider.”
Wyshak’s book is meticulously researched: she talked to nearly 75 artisan food producers and other experts. She asks the reader to think about not only whether their personality is right for entrepreneurship, but if it is, what kind of food business they should consider.
“While the vendors you see might look like they’re selling at a grown-up bake sale, the specialty-food trade is less third-grade fund raiser and more Top Chef meets Shark Tank. So if you’re not buds with Mr. Wonderful, you might want to pick up a copy of Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace.” (See Pure Wow’s 8 favorite tips)
Readers of Good Food, Great Business say…
“I recently finished reading your book. It has a ton of great information!”
“Congratulations on your book, Good Food, Great Business. I just finished reading it, and it was well worth the time…Thank you for providing us entrepreneurs with a guide to plan our businesses as well as inspiration to continue to pursue our dreams.”
“I literally JUST finished your amazing book and I can’t thank you enough for all the great advise, stories and insight. As a very new food entrepreneur, I literally was taking notes and highlighting in the book as if I was in class.”
“My daughter gave this to me for Christmas, and I have just gotten to it. I cannot keep my hands off it! So much information in one place which I have been searching for in many places and trying to piece it all together. I am looking forward to the organization and step by step planning that moves one to a great end.”
“Thank you for writing this book. It truly has been a pleasure to read through it and in addition…the MOST helpful how to book I have ever read (and believe me there have been a ton). I am in the initial stages of launching my own food business and I am more determined than ever to succeed. I believe your advice will help me get there. Thank you again for taking your expertise and sharing it with the world. You are inspiring.”
“Loving your book so far! It gives me lots of great ideas for things I haven’t thought of and always motivates me to go a work on my business idea, whether that be packaging design or researching.
“I loved your book Good Food, Great Business! I’m a first time food entrepreneur and it was exactly what I needed. I especially appreciated your co-packer checklist.”
“Love, love, love this book and have told many friends to get it.”
“Love the book! So far it’s been very helpful!”
I have made your book my bible! We have been so focused & passionate at what we are creating …. Your book helps me feel it is all possible.”
Check Amazon for a bunch more reviews from food entrepreneurs who tapped into the wisdom and stories packed into Good Food, Great Business . Thanks!