“Artisanal ventures aren’t, of course, immune to the usual risks that startups face. That’s where Wyshak comes in. Her recent book…guides the would-be entrepreneur through the minefields of branding, packaging, promotion, and more.”
“With advice and anecdotes from more than 75 experts in the field, Wyshak helps you consider not only whether your personality is right for entrepreneurship, but if it is, what kind of food business to consider.”
Wyshak’s book is meticulously researched: she talked to nearly 75 artisan food producers and other experts. She asks the reader to think about not only whether their personality is right for entrepreneurship, but if it is, what kind of food business they should consider.
“While the vendors you see might look like they’re selling at a grown-up bake sale, the specialty-food trade is less third-grade fund raiser and more Top Chef meets Shark Tank. So if you’re not buds with Mr. Wonderful, you might want to pick up a copy of Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace.” (See Pure Wow’s 8 favorite tips)
“I loved your book Good Food, Great Business! I’m a first time food entrepreneur and it was exactly what I needed. I especially appreciated your co-packer checklist.”
“Love, love, love this book and have told many friends to get it.”
“This book is exactly what I was looking for and has been a great resource. I am excited to get my business started!”
“Love the book! So far it’s been very helpful!”
I have made your book my bible! We have been so focused & passionate at what we are creating …. Your book helps me feel it is all possible.”
Check Amazon for a bunch more reviews from food entrepreneurs Good Food, Great Business has helped. Thanks!