All business books that use case studies are moving targets, a book about the food industry especially so. I’ll occasionally update this page with especially interesting or important changes since Good Food, Great Business was published:
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Major Changes Related to Selling
Online wholesale food marketplace Buyer’s Best Friend has pivoted to focus on providing great snacks to offices. (It is no longer a place to sell your foods directly to retailers.)
Food Sampling on Amazon?
Watch Amazon Fresh and Groceries & Gourmet Food closely for new opportunities to sample and sell as well as distribute food locally and afar.
The Social Media Landscape Has Evolved
Instagram has become even more relevant as a platform to build audiences and sell online. Snapchat came on the scene, although it has not quite become mainstream.
Facebook ads and boosted posts have become more important than before—largely because of the FB algorithm that makes it difficult to display your content without shelling out the bucks.
A Bunch of Food Startups Got Acquired
Just a few of the acquired food companies, whose stories you read about in the book, include:
Justin’s Nut Butter, Droga Confections, Blue Bottle Coffee, Hiball, Mary’s Gone Crackers, and Attune Foods.
And Many Companies Have Changed
Several run by solo entrepreneurs closed down for various reasons.
Others have grown and grown. Tessemae’s is especially fun to check out.
But again, the most important changes in how important selling on Amazon has become for many companies and to plan your distribution strategy carefully.