First off, how can you not read an email with the subject line: “Is that a yogurt parfait in your beard?”
Such a line can only invoke an image of a hipster whose transplanted beard dipped down at slightly the wrong angle.
Well it turns out Smári Organics IS having a beard contest and IS going to make a big splash sampling organic yogurt at ExpoWest 2014 (booth 6309), particularly if beards are involved. The nice thing is that with Icelandic origins, the whole big beard thing isn’t a stretch, marketingwise. Are you liking those vikings?
