The One Smart Cookie uniform sugar cookie cutters caught my eye for several reasons: Perfect for professional cookie makers, perfect for kids and grownups at home. The value proposition: “Easily bake multiple amounts of perfect sugar cookies all at once, without chilling dough for hours, guessing at dough thickness or spacing!”
As a smart cookie herself, Yolie Moreno made a YouTube video making cookies. While watching it, I wondered if all the material used was really worthwhile. Then she showed the perfectly spaced cookies.
https://www.youtube.com/watch?feature=player_detailpage&v=jzy26-JXaDs
Will people buy this?
An image of myself making sugar cookies flashed before me. Crumpled up gingermen. Shards of dough deforming my scottie dog cookies. Uh, ya. While these mass cookie molds take the “fail” humor out of baking, they do take you one step closer to that unattainable Martha Stewart-perfect sugar cookie perfection.
What happens when I make gingerbread cookies.
Great business?
With Yolie’s votes approaching 10,000, she’s a ringer. That’s the magic of a product that solves mass problems like convenient organic herbs and all the flavored salt finalists.
Voting on finalists continues till October 13th and with beautiful products in crafts, design, food and style categories, I’m hooked.
Sweet Stella Designs polymer clay dessert jewelry
