Have you ever felt a robot could do a better pitch job than a hired staffers rotely reciting a bunch of features, meanwhile asking nothing about you?
It’s one thing when you make a wrong hire at a local supermarket or warehouse store (unless they yell at an old lady for not knowing the samples were clearly chocolate-covered quinoa…true story). It’s another when you’ve spent a big chunk of your budget on a trade show booth, only to turn off potential buyers who’ve come to the show to get useful information up close.
Skip learning the hard way with Deb Mazzaferro’s takeaways and tips from the Expo East 2014 tradeshow.
And my two cents from myriad pitches: Your food might be gluten free, raw, vegan, and organic — but what we really want to know is:
- What IS your food? (Not what isn’t it. Amazing how many pitches completely focus on the “free from”)
- What makes it so good? (And if it’s not, then turn to what it’s “free from.”)
Energetic team pushing plant-based meat alternatives at ExpoWest 2014 (Photo by Susie Wyshak)
Pitching High Brew coffee with conviction at ExpoWest (Photo by Susie Wyshak)
