A lot has happened since the day I invited the founder of Sonoma Syrup to contribute her wisdom and backstory to Good Food, Great Business.
Interacting with the lovely Karin Campion was not only a pleasure but she generously introduced me to other people to help with my work.
(In the photo, you can see she was nearly as excited as I when the book came out.)
What Makes Sonoma Syrup Great?
Karin had a vision and has flawlessly executed an upscale yet accessible food brand, shifting the business and seizing opportunities as they arise.
From starting with a few syrups, based on elegant branding, Karin and her team have expanded to offer a full line of extracts, olive water and other premium products.
Most delightfully, Sonoma Syrup may not be where it is today if it weren’t for a wonderful bit of happenstance centered around timing, location and daring.
Kudos to Karin!
Karin Campion and Susie Wyshak
Want to know how to design an upscale brand? Read the Miyoko Creamery story.
