Probably the same thing that gets all the artisan / new wave / craft confections I know eating it!
This is a question that has taxed me often. Yet as I helped the Good Food Awards recognize confectioners using simple, direct-sourced ingredients without GMO corn syrup I would then go to See’s and ask no questions about the ingredients. How is this amazing food business built to last and only growing?
It’s a family affair
“I love See’s! It’s my absolute favorite. I know there’s Godiva and other chocolates. But Godiva’s nothing compared to See’s. See’s is crack.” – My friend who asked what I was writing about…who rarely eats candy.
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