Choosing freshly caught fish in Bali.
I never knew seafood shopper habits could be so interesting.
Yet this report from SeafoodSource.com, the international online news source for seafood industry professionals, seriously intrigued me:
They detailed American consumers’ interest in seafood at the retail level, put together the longest infographic in the world, and boiled the findings down to six protein purchasing market segments that influence seafood sales.
Very interesting insights for food businesses, along with some thoughts from yours truly:
- “Plan Ahead-ers”– These people would have the luxury of buying online if need be.
- “Harried Healthies”– Prime shoppers for grab-and-go and ready-to-eat meals
- “Premium Protein Purchasers”– Manna for the independent fishmonger.
- “Budget-Conscious Consumers” – That would be me…it also means the seafood is in season.
- “Deal Enthusiasts”– I’d like to see in a cross-section of these people with a report on people who get sick from old seafood.
- “Seafood Selectors” – Shoppers mostly concerned with health and nutrition, prime customers for shopping apps
The full seafood shopper report includes:
- demographic and geographic attributes of each seafood-buying persona
- how many consumers actually enter the grocery store knowing which proteins they’ll buy
- which subset is most likely to be influenced while in the store, and
- who’s choosing what when given the choice between seafood and poultry, beef or pork.
Prepare to scroll and soak in some seriously interesting seafood shopper data.
Comments on the purchaser types? Which one are you?
