Do you know the thrill of using vinegar (and vinegar and baking soda) instead of chemical cleansers to pretty much clean and cure anything in your home and health? I tend to get a huge jug of distilled vinegar and then pour it into a spray bottle from the hardware store. Vugly.
That’s why products like from Mrs. Meyer’s and Aunt Fannie’s, both with cute, vintage design, can make it. Brilliance in simplicity: clean ingredients with good product design that consumers would be happy to show off on a shelf…versus mine, which is tucked away in the laundry room.