From a first looks at Wickedly Prime, Amazon’s new private label snack line, Trader Joe’s fans might notice something familiar: a bunch of chips, nuts and popcorn that scream “most popular.
It’s a smart strategy for Amazon to sell the most popular snacks and flavors under their own label. The profits are sure to crunch faster than a bag of caramel corn.
Makers of unique dips and other snacks still have a chance to sail down the Amazon whose grocery store experiments, PrimeNow (super fast delivery) and Amazon Flex (Uber for Amazon delivery) are speeding up the company’s play for taking on brands and local grocery / drug stores.
