Beautiful typography and package design has become downright mainstream. At the 2019 Winter Fancy Food Show I marveled at this year’s trend: narrow, bold sans serif type, often in upper case.
How do so many brands end up with similar designs at the same time? I really want to know!
On the other hand, between the Good Food Awards Mercantile and the Fancy Food Show we were treated to a wide array of both functional packaging and delightful typography and colors made to stand out on the shelf, online, and in baskets.
Just a few that caught my eye among the throngs: