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The vintage type treatment that’s everywhere in 2019.
Beautiful typography and package design has become downright mainstream. At the 2019 Winter Fancy Food Show I marveled at this year’s trend: narrow, bold sans serif type, often in upper case.
How do so many brands end up with similar designs at the same time? I really want to know!
On the other hand, between the Good Food Awards Mercantile and the Fancy Food Show we were treated to a wide array of both functional packaging and delightful typography and colors made to stand out on the shelf, online, and in baskets.
Just a few that caught my eye among the throngs:
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French Broad Chocolates of North Carolina packs their bean to bar chocolate in boxes that open to tell a story about the chocolate and bean origins.
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Little Apple Treats packs their sweet tart soft apple caramels in bags and boxes with a unique, fresh design that’s perfect for house gifts or baskets. They’ve come a long way, baby!
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Award winning granola that’s made for snacking or breakfast. Banner Road’s tins in “nut sized” and “Pringle can sized” make it perfect for planes, trains and gift baskets.
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Hungarian rhapsody: This Rozsavolgyi Csokojade chocolate from Budapest – beautifully molded and packaged – is distributed by A Priori which brings in lots of tasty artisan foods from Europe
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Look close at the flavors Fossa Chocolate of Singapore brought to the food show. Never seen anything like it…egg, shrimp.
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Makabi & Sons pairs interesting sandwich cookies made in LA with beautiful clean exotic gift packaging.